Bishopp - NZ Airport Advertising
Advertising - Airports
Bishopp provide contextual, targeted messaging for brands big and small, driving impact.
We leverage the power of creative excellence in communication with unbeatable outdoor advertising locations and smart audience data to change the game for advertisers.
Airport advertising offers unparalleled effectiveness throughout every stage of the customer journey.
Airport advertising serves as an ideal platform for engaging a wide audience on a daily basis. Remarkably, 83% of frequent flyers notice airport advertising, with 3-out-of-4 associating airport advertising with high-quality brands. Billboards located in airports reach a diverse audience, with travellers from a wide range of age groups, ethnicities, and regions.
Unlike roadside advertising as an “at a glance” media, airport advertising provides a tangible presence that cannot be turned off or disregarded. With high dwell times, travellers exhibit a heightened level of attentiveness and recall towards advertising messages in airports. Additionally, airport advertising offers a variety of formats, including digital displays, traditional billboards, and experiential activations, allowing brands to tailor their message to the airport environment and the needs of their target audience.